Today vs. the Future.
Trade stand videos.
To create a video for the Copaxone trade stand that explains the concept of a lasting decision, and attracts visitors onto the trade stand.
We were asked to communicate that the prescription of this product is a decision that has a long term stabilising effect on its patients. To communicate this benefit we created a set of three animations that showed the long term effects of various present day decisions. In a bifurcated screen, the viewer could see the long term implications of a present decision and how it effects the patient's future quality of life. .