Double Threat Skates.

Identity work.

The Brief.

To create an identity for the first UK bricks and mortar, skater owned and operated Roller Derby store

The Solution.

I created a mark that was clean and departed from the distressed look, so present in most derby design. The roundel has been used extensively from a repeating pattern on leggings to a giant mural, and it looks good in both, quite chuffed with that really.