head & shoulders.
Digital loyalty campaign for Western Europe
OLAs/Facebook app/Initiative pages/Smartphone app.
To create a extension to a standard head & shoulders toolkit based on the concept, “whatever’s on a man’s mind, it’s never dandruff.”
I came up with the concept of an engaging way for men to show what's really on their minds, combining Facebook and YouTube in a way that has never been done before. User's "Mindvision" is created in the Facebook app, showed and shared on user's walls and is aggregated into an experience site on headandshoulders.com that truly proves whatever's on a man's mind, it's never dandruff. User chooses one of their Facebook photos, inside Facebook browses through YouTube videos and combines them to show what's on their mind.