Mundipharma shadow videos.

Trade stand attractor videos.

The Brief.

To create a set of videos to attract people to the Mundipharma Lodotra trade stand, building from existing creative concepts.

The Solution.

The drug that Mundiphamra wanted to promote is a drug that targets Rhuematoid Arthritis and it’s main USP is that it has a release system that means the drug works at its optimum level first thing in the mornings. To show this we created a range of videos that used shadow puppetry to illustrate just how good these mornings can be.