Team Wales Mens' Roller Derby.

Identity and Kit design

The Brief.

To brand the first roller derby team representing Wales at the first Roller Derby World Cup. Including branding, print work, kit design and social media.

The Solution.

I wanted to create a brand identity that stood apart from the other nations and expressed the underdog nature of the team. To do this the bran focussed on not the pompous symbols of the Prince of Wales, or the dragon but focused on the historic leaders of Wales, Bran the blessed and Llywelyn ap Gruffydd, true heroes who gave up their lives and their heads for their Nation. This darker identity based on Bran's Raven feathers and the crown of Ivy, mockingly bestowed on Llewelyn's head came to life in an identity that was darker and edgier than something with a cartoon dragon on it ever could be.